Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Bodily Regimes: Italian Advertising Under Fascism

Bodily Regimes: Italian Advertising Under Fascism (Paperback)

Unavailable. No reason given.


A provocative reading of the use and manipulation of the body in advertising under Italian Fascism, "Bodily Regimes" offers an enlightening look at the relationship between Fascism and capitalism. Acknowledging the "backwardness" of Italy compared to other economies of the 1930s, Pinkus explores the reciprocal relation between the emerging "modern" market, advertising and the body in the Italian Fascist state. "Bodily Regimes" is unique in its focus on the intertwined relations of race, class and gender in the construction of the Italian subject. Pinkus examines what the images of bodies in advertising demonstrated about consumerism in Fascist Italy; how they shifted gender ideologies; what meanings African black bodies brought to peninsular, white ones; and what the implications of the eventual disappearances of the body in advertising might have been. Her analysis is especially timely as racial questions emerge in Italy at a moment when the party structure that has effectively masked or repressed the continuity between the Fascist and capitalist regimes since World War II has dissolved.

Throughout the study, Pinkus highlights the importance the Fascist Regime placed on autarchy - the State project for economic self-sufficiency - and links it to social and cultural images. Her emphasis on this project helps illustrate ways in which fascism served as a means to bridge the gap between the Italian economy and that of capitalist countries, a view which carries implications for the culture of capitalist countries today. For those who question the relationship of the body to power, "Bodily Regimes" is interesting reading.

BusinessBusiness & managementSales & marketingAdvertising Publisher: University of Minnesota Press Publication Date: 27/04/1995 ISBN-13: 9780816625635  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

More books by Karen Pinkus

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Hegarty on Advertising: Turning...
John Hegarty
Communication Strategies for ...
Pragyan Rath; Apoorva Bharadwaj
Pioneering African-American Women in...
Judy Foster Davis
Latest Blog
#FoylesFive: Swap Snowflakes for Stardust

Swap snowflakes for stardust this Christmas with some recommends that are out of this world, from Jamie-Lee from our Birmingham branch.

Read an extract of The Book of the Year

Behold The Book of the Year, by the “No Such Thing As A Fish” podcasters a.k.a the QI Elves. The book is a surreal, silly and wonderful compendium of irreverent and topical facts that show 2017 in a unique light.

Japan: the Perfect Setting for a Crime Novel

Nicolas explains why Japan is the perfect backdrop to a crime novel.

View all Blog Entries
Show/Hide Tweets
© W&G Foyle Ltd