Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes (Hardback)

£96.00
Printed to order. Despatched in 2-3 weeks.
Email me when back in stock

Synopsis

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

BusinessBusiness & managementSales & marketing Publisher: Palgrave USA Publication Date: 23/11/2004 ISBN-13: 9781403946416  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

RANDOLPH TRAPPEY has served on the faculties of the University of London's Royal Holloway School of Management, New York University's Leonard N. Stern School of Business in London and Tulane University's A.B. Freeman School of Business in New Orleans. His research links cognitive science and marketing science with consumers' unconscious thinking about brand advertising. He is the founder and CEO of DataMiners Ltd., a consulting firm that specialises in providing data mining, modelling and CRM solutions to business, industry and government. His clients include Prudential, Vodafone, Nokia, Hewlett Packard, Electronic Arts, BUPA and the United States Government. To find out more about the author go to: http://www.dataminers.co.uk ARCH WOODSIDE is Professor of Marketing at Boston College in the USA. He is a Fellow and member of the American Psychological Association, American Psychological Society, Royal Society of Canada, and the Society for Marketing Advances. He serves as the Editor-in-Chief of the Journal of Business Research and Advances in Business Marketing & Purchasing, and he is the author of numerous books and articles in the fields of marketing, psychology, consumer research, advertising, and tourism. To find out more about the author go to: http://www.bc.edu/schools/csom/departments/marketing/faculty/woodside/

More books by Randolph J. Trappey

More books by Arch G. Woodside

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Way of the Wolf: Straight line...
(Paperback)
Jordan Belfort
 
 
£14.99
 
Blue Ocean Shift: Beyond Competing -...
(Hardback)
Renee A. Mauborgne; W.Chan Kim
 
 
£20.00
 
How To Sell With Complete Confidence
(Paperback)
Gavin Presman; John Gordon
 
 
£6.99
 
The Authority Guide to Creating Brand...
(Paperback)
Jim O'Connor
 
 
£39.99
 
Latest Blog
#FoylesFive: Elsewhere-Elsewhen
18/09/2017

Jen from the Web Team shares a selection of books that will transport the reader to another time and place.

Growler: The Inspiration for the Now Iconic Bear
18/09/2017

James Campbell describes how the groundbreaking approach to illustration adopted by Milne and Shepard came about, which bear provided the inspiration for the drawings and which of the characters was Shepard's secret favourite.

Blog - Sound and Silence: Emma Viskic on Creating a Profoundly Deaf Protagonist
14/09/2017

In this exclusive blog Emma Viskic describes how she came to learn sign language in order to get closer to her deaf protagonist in her debut, Resurrection Bay.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd