Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Branding Basics

Branding Basics (Paperback)

£27.99
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. What is lacking in both B2B and B2C circles is the strategic side of branding - i.e. the creativity, customer research and competitive assessments, matched against a realistic examination of a company's strengths and ability to deliver on promises. This involves all the due diligence that will determine the optimal positioning for creating 'content' or a credible benefit/added value to make a brand genuinely relevant and stand out in today's overcrowded, fast paced world. This book on the 'Basics of Branding' is designed to re-focus the attention of tomorrow's managers on these essential building blocks for successful brand development. It emphasizes the core principles that will enable people to view branding as a tool for a variety of uses (e.g. Corporate and product branding, personal branding, branding a country or a university, etc.). The book is basic, practical, and single-mindedly clear, almost like a handbook that will forever be actionable as a reference guide.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketing Publisher: Business Expert Press Publication Date: 01/08/2013 ISBN-13: 9781606495926  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Jay Gronlund Partner, Pathfinder Group.

More books by Jay Gronlund

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

How To Use Crowdfunding
(Paperback)
Julian Costley
 
 
£6.99
 
Transgender Employees in the...
(Paperback)
Jennie Kermode
 
 
£18.99
 
Competing on Analytics: Updated, with...
(Hardback)
Thomas Davenport; Jeanne Harris; ...
 
 
£23.99
 
Beyond Shareholder Wealth...
(Hardback)
Min Yan
 
 
£105.00
 
Latest Blog
Read an Extract from A Skinful of Shadows
21/09/2017

Read an extract from the eagerly awaited new novel by the Costa-winning Frances Hardinge, A Skinful of Shadows.

#FoylesFive: Elsewhere-Elsewhen
18/09/2017

Jen from the Web Team shares a selection of books that will transport the reader to another time and place.

Growler: The Inspiration for the Now Iconic Bear
18/09/2017

James Campbell describes how the groundbreaking approach to illustration adopted by Milne and Shepard came about, which bear provided the inspiration for the drawings and which of the characters was Shepard's secret favourite.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd