Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback)

£14.99
Despatched in 2 business days.
Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketing Publisher: Kogan Page Ltd Publication Date: 01/01/2012 ISBN-13: 9780749465049  Details: Type: Paperback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestle, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, Buyology, was a huge international bestseller and he is also the author of Brandsense and Brandchild (both published by Kogan Page).

More books by Martin Lindstrom

Customer Reviews

Following on his earlier works, "Buyology" and "Brandsense", Lindsrom illustrates how shoppers are engaged as soon as they enter a supermarket. Fresh vegetables and fruit are always at the front and presented in the freshest possible way via, e.g. spraying water on the ware. Staple items are usually found at the back of a store, forcing the consumer to walk through the market. Displays and location on the shelf (eye level) further influence what we buy. Technology is increasingly at work in that retailers keep track of what we have bought and incentivize us to buy more by offering discounts for products we have previously purchased. Often, when passing the bakery section, there will be a "freshly baked bread scent" which sends appealing sensory cues. Virtually nothing is left to chance. He talks about how shopping cart sizes have increased, encouraging the consumer to buy more. He gives some practical advice on how the consumer can counter some of the stimuli: paying in cash, using a basket instead of a cart, etc.

- 05/09/2012
Report this Review
Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Growing Weeders Into Leaders:...
(Paperback)
Jeff McManus
 
 
£13.95
 

Currently out of stock

The Sales Diamond: A Fable about...
(Paperback)
Mark Holmes
 
 
£15.99
 

Currently out of stock

Be a Courageous Agent for Change: A...
(Paperback)
Cheri Essner
 
 
£13.95
 

Currently out of stock

The Way of the Quiet Warrior: 90 Days...
(Paperback)
Tom Dutta
 
 
£12.95
 

Currently out of stock

Latest Blog
#FoylesFive: Children's Pride
26/06/2017

Andi from our Birmingham branch shares her favourite children's books that are perfect for Pride.

How to Change the World: Stop Harming Women
22/06/2017

Human rights barrister and a researcher at the Gender and Social Justice Centre at Cambridge University, Dexter Dias introduces his new book and explains how we can change the course of the 21st century if we can stop harming women.

The Book that Inspired Pink Floyd and Walt Disney
20/06/2017

We're celebrating the opening this month at the London Palladium of The Wind in the Willows: the Musical with a selection of things you might not know about the bok and its author, Kenneth Grahame.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd