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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback)
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Product Synopsis

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In "Brandwashed", he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. "Brandwashed" is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Lindstrom reveals eye opening details such as: how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.

Business >> Business & management >> Management & management techniques >> Management of specific areas & people Publisher: Kogan Page Ltd Publication Date: 03/01/2012 ISBN-13: 9780749465049  Details: Type: Paperback Format: Books
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Customer Reviews

Following on his earlier works, "Buyology" and "Brandsense", Lindsrom illustrates how shoppers are engaged as soon as they enter a supermarket. Fresh vegetables and fruit are always at the front and presented in the freshest possible way via, e.g. spraying water on the ware. Staple items are usually found at the back of a store, forcing the consumer to walk through the market. Displays and location on the shelf (eye level) further influence what we buy. Technology is increasingly at work in that retailers keep track of what we have bought and incentivize us to buy more by offering discounts for products we have previously purchased. Often, when passing the bakery section, there will be a "freshly baked bread scent" which sends appealing sensory cues. Virtually nothing is left to chance. He talks about how shopping cart sizes have increased, encouraging the consumer to buy more. He gives some practical advice on how the consumer can counter some of the stimuli: paying in cash, using a basket instead of a cart, etc.

- 05/09/2012 Report this Review
 
 
 
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