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Brewing for Victory: Brewers Beers and Pubs in World War II

Brewing for Victory: Brewers Beers and Pubs in World War II (Hardback)

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In this lively piece of social history, Brian Glover relates how the brewers and purveyors of beer of the 1940s were not just providing a brew to help keep people's mind off the terrors and hardships of war. They also helped fight the worst effects of the bombing of civilian areas, and kept public order by providing a social meeting place, by getting sustenance to the forces on sea as well as on land. Witty tales and factual retails reveal the difficulties faced by manufacturers of what some in the First World War considered to be the 'devil's brew', taking the minds of the public off the serious business of making war. Brewery fire-fighting teams were always on call to help with the effects of air raids in their areas. Brian Glover shows that by drinking altogether they felt more team-spirit and it helped them relax. Yet the industry survived, even when suffering extensive damage in the Second World War.

Brewing beer in shops, petrol rationing, shortages of raw materials, strategies to confuse the enemy, women and pensioners taking over, reduction in licensing hours and the strength of beers, higher taxes: all the problems and the rallying together that typifies the industry during the War are shown in well-researched detail. Published with the support of the Brewers & Licensed Retailers Association, "Brewing for Victory" depicts the true British spirit in action, as the public, pubs and brewers worked together to ensure that the nation's social structure - and its ale - should not be beaten into submission.

BusinessBusiness & managementOwnership & organization of enterprisesBusinessEconomicsEconomics of industrial organisationBusinessIndustry & industrial studiesConstruction & heavy industryConstruction industryBusinessIndustry & industrial studiesConstruction & heavy industryIron, steel & metals industriesBusinessIndustry & industrial studiesEnergy industries & utilitiesAlternative & renewable energy industriesBusinessIndustry & industrial studiesEnergy industries & utilitiesWater industriesBusinessIndustry & industrial studiesIndustrial relations & safetyIndustrial relationsBusinessIndustry & industrial studiesIndustrial relations & safetyOccupational / industrial health & safetyBusinessIndustry & industrial studiesManufacturing industriesArmaments industriesBusinessIndustry & industrial studiesPrimary industriesFisheries & related industriesBusinessIndustry & industrial studiesPrimary industriesForestry & related industriesBusinessIndustry & industrial studiesPrimary industriesMining industryBusinessIndustry & industrial studiesService industriesHospitality industryFood & DrinkBeveragesAlcoholic beveragesBeersHistory & PoliticsHistory: specific events & topicsSocial & cultural historyHistory & PoliticsMilitary HistorySecond World WarHistory & PoliticsRegional & national historyEuropean historyBritish & Irish history Publisher: James Clarke & Co Ltd Publication Date: 01/05/1995 ISBN-13: 9780718829285  Details: Type: Hardback Format: Books
Availability: Unavailable. This title is Out of Print.  

Brian Glover holds an MA in modern history and has a life-long interest in brewing industry. He was editor of What's Brewing. He is the author of several books about beer and brewing, and he writes on beer for many publications including The Times, and won the Silver and Gold Tankard award for the second time for his column in the Welsh national newspaper The Western Mail.

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