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Business Marketing Management: B2B, International Edition

Business Marketing Management: B2B, International Edition (Paperback)

£62.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & people Publisher: Cengage Learning, Inc Publication Date: 30/05/2009 ISBN-13: 9780324581638  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
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