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Buyer Behaviour: Understanding Consumer Psychology and Marketing

Buyer Behaviour: Understanding Consumer Psychology and Marketing (Paperback)

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This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place

BusinessBusiness & managementOrganizational theory & behaviourBusinessBusiness & managementSales & marketingMarket research Publisher: Oxford University Press Southern Africa Publication Date: 31/07/2007 ISBN-13: 9780195764444  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

Professor Deon Rousseau is the Head of the Department Industrial and Organizaional Psychology, Nelson Mandela Metropolitan University.

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