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Collaborative Customer Relationship Management: Taking CRM to the Next Level
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Collaborative Customer Relationship Management: Taking CRM to the Next Level (Hardback)

£79.99
Usually despatched within 2 weeks.

Synopsis

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementSales & marketingCustomer services Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 08/08/2003 ISBN-13: 9783540002277  Details: Type: Hardback Format: Books
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Location 1st Book Each additional book Average Delivery Time
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