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Competitive Market Strategies in Healthcare: Meeting the Marketing Challenges in an Integrated Delivery System

Competitive Market Strategies in Healthcare: Meeting the Marketing Challenges in an Integrated Delivery System (Hardback)

£35.99
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Synopsis

For years, the healthcare industry has equated marketing with promotion without perceiving its power as a management tool. This book changes this misconception by bridging the two eras of healthcare, the traditional fee for service model and the managed care model.

BusinessBusiness & managementSales & marketingMedical & VeterinaryMedicine: general issuesHealth systems & servicesMedical administration & managementPhilosophy, Psychology & Social SciencesSocial welfare & social servicesEmergency services Publisher: McGraw-Hill Education - Europe Publication Date: 01/01/1995 ISBN-13: 9781557386359  Details: Type: Hardback Format: Books
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