Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Conducting Focus Groups for Business and Management Students
Foyalty 200

Conducting Focus Groups for Business and Management Students (Hardback)

£66.00
Usually despatched in 1 week.

Synopsis

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.







Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.







Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.







Watch the editors introduce the Mastering Business Research Methods series

BusinessBusiness & managementBusiness studies: generalReference & ResearchResearch & information: generalResearch methods: general Publisher: SAGE Publications Ltd Publication Date: 22/11/2017 ISBN-13: 9781473948211  Details: Type: Hardback Format: Books
Availability: Usually despatched in 1 week. Login for Quick Checkout Add to Basket

Caroline J. Oates has been researching and teaching qualitative methods in the marketing field for many years. Her first publication on research methods was a chapter on the use of focus groups, in Research Training for Social Scientists, A Handbook for Postgraduate Researchers, published by Sage. Since then, her numerous publications in marketing have drawn upon a range of qualitative methods including focus groups with both adults and children. Caroline is a full member of the Chartered Institute of Marketing, and the Academy of Marketing, where she set up the Special Interest Group in Sustainability Marketing. Caroline was the founder of the Centre for Research in Marketing and Society, located in the University of Sheffield Management School, where she currently works as senior lecturer. Panayiota J. Alevizou is a lecturer in marketing in the University of Sheffield and an experienced marketing practitioner. She has used focus groups as a main research method for most of her publications. As a practitioner Panayiota organised and moderated focus groups for many years and in different European cities for consultancy projects. Panayiota leads an on-going project, utilising focus groups, which evaluates on-pack sustainability claims for companies. She is an affiliated member of the Chartered Institute of Marketing and a member of the Centre for Research in Marketing and Society based in the Management School.

More books by Caroline J. Oates

More books by Panayiota J. Alevizou

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Cracking the GMAT with 2...
(Paperback)
Princeton Review
 
 
£18.99
 
Cracking the GMAT Premium Edition ...
(Paperback)
Princeton Review
 
 
£32.00
 
WJEC/Eduqas A-level Year 2 Business...
(Paperback)
Mark Hage; Tracey Bell
 
 
£9.99
 
The Business Environment: Themes and...
(Paperback)
Paul Wetherly; Dorron Otter
 
 
£46.99
 
© W&G Foyle Ltd