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Consumer Behavior, International Edition
Foyalty 191

Consumer Behavior, International Edition (Paperback)

£62.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

BusinessBusiness & managementSales & marketingMarket research Publisher: Cengage Learning, Inc Publication Date: 02/04/2009 ISBN-13: 9780324834277  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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