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Consumer Behavior

Consumer Behavior (Hardback)

£76.50
Unavailable. No reason given.
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Synopsis

Designed to develop the skills students need to become more effective marketers by emphasizing the behavior of actual consumers and then demonstrating how marketers, consumer activists and public officials influence that behavior. The text is organized around a unique framework describing macro-level and micro-level issues. Skill-Building Activities ask students to respond to hypothetical situations or go into their communities to take on projects and assignments related to textual concepts. Self-tests provide a built-in study guide to help students prepare for exams.

BusinessBusiness & managementSales & marketingMarket researchPhilosophy, Psychology & Social SciencesSocial issues & processesConsumerism Publisher: John Wiley and Sons Ltd Publication Date: 31/01/1996 ISBN-13: 9780471596417  Details: Type: Hardback Format: Books
Availability: Unavailable. No reason given.  

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