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Consumer Behaviour: Irish Patterns & Perspectives

Consumer Behaviour: Irish Patterns & Perspectives (Paperback)

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* Introduces a concise yet comprehensive exploration of the key aspects of Consumer Behaviour

* Case studies, examples and scenarios throughout the text highlight both the global and Irish perspectives

* Details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour

* Presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet

* Includes both consumer and organisational buyer behaviour

* Written to support a structured learning approach, each chapter opens with learning objectives, and concludes with discussion and revision questions

* Suitable for students studying consumer behaviour at diploma or degree level in Universities or Institutes of Technology

* Also suitable for HETAC courses offering Consumer Behaviour, as well as Marketing Institute of Ireland courses

BusinessBusiness & managementSales & marketingMarket researchPhilosophy, Psychology & Social SciencesSocial issues & processesConsumerism Publisher: Gill Publication Date: 06/05/2008 ISBN-13: 9780717144563  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Dr Margaret Linehan BBS, MBS is a Senior Lecturer at Cork Institute of Technology. She is also author of MTG Management, and co-author of MTG Marketing and Principles of Organisational Behaviour.

More books by Margaret Linehan

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