Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Consumer Vulnerability
Foyalty 348

Consumer Vulnerability (Hardback)

£115.00
Usually despatched within 2 weeks.

Synopsis

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so-called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability.





This book was originally published as a special issue of the Journal of Marketing Management.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketingMarket research Publisher: Taylor & Francis Ltd Publication Date: 07/11/2017 ISBN-13: 9781138501164  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Susan Dunnett is Senior Lecturer at University of Edinburgh Business School, UK. Her research focuses on consumer culture, health and well-being and consumer vulnerability, with a particular focus on patient-led cancer support groups and the patient-as-consumer. Kathy Hamilton is a Reader in Marketing at the University of Strathclyde, Glasgow, UK. She is interested in interdisciplinary research and her work focuses on consumer vulnerability and poverty, and the role of community in contemporary culture. Maria Piacentini is Professor of Consumer Research, and Director of the Centre for Consumption Insights at Lancaster University, UK. Her research focuses on consumer vulnerability, and she is concerned with the strategies employed by consumers in difficult consumption contexts and situations.

More books by Susan Dunnett

More books by Kathy Hamilton

More books by Maria G. Piacentini

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

International Supply Chain...
(Paperback)
Patrick Daly
 
 
£39.99
 
Corporate Sustainability in the 21st...
(Paperback)
Rafael Sarda Borroy; Stefano Pogutz
 
 
£43.99
 
Managing Innovation in the Digital World
(Paperback)
Esther Baldwin; Martin Curley
 
£27.50
£24.99
9%
Crowdfunding: Fundamental Cases,...
(Paperback)
Douglas J. Cumming; Sofia A. Johan
 
 
£98.95
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close