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Contemporary Strategic Marketing

Contemporary Strategic Marketing (Paperback)

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An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -

BusinessBusiness & managementSales & marketing Publisher: Palgrave Macmillan Publication Date: 12/10/2007 ISBN-13: 9780230507203  Details: Type: Paperback Format: Books
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ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK. PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.

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