Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Corporate Community Investment: How to Make Your Business Profitably Popular

Corporate Community Investment: How to Make Your Business Profitably Popular (Loose Leaf)

Unavailable. No reason given.


Supporting good causes is big business. Corporate community investment (CCI) is the general term for companies' support of good causes, and is a very fast growing area of PR and marketing. Companies aim to link themselves and their products to good causes, in an effort to win customer loyalty, affection and trust - and ultimately enhance reputation and profitability. Although aiming to arrive at the same destination, each company approaches the CCI issue very differently. This briefing will help you find which way is best for yours. Packed with case studies and practical guidance, this briefing explains how you can get the most from CCI. It is essential reading if you are planning or running campaigns, which involve a good, cause or which have a community element.

The briefing will help you: make the most of this area of company investment to enhance competitive differentiation; apply CCI initiatives effectively with practical models and case studies for best practice; understand the viewpoints of charities and Government to help align your business needs; gain valuable first-hand experience from in-depth discussions with major corporations, leading charities and advisors in the field. This book is intended for: PR directors and managers; PR consultants; marketing directors and managers; public affairs directors; corporate affairs directors and managers; fund raisers from charities; government policy makers; personnel directors and managers; and advertising executives.

BusinessBusiness & managementBusiness competitionBusinessBusiness & managementBusiness strategyBusinessBusiness & managementBusiness studies: generalBusiness & management: study & revision guidesBusinessBusiness & managementCorporate governance & responsibilitiesCompany secretary: role & responsibilitiesBusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementOffice & workplaceBusinessBusiness & managementOwnership & organization of enterprisesEmployee-ownership & co-operativesBusinessBusiness & managementOwnership & organization of enterprisesJoint venturesBusinessFinance & accountingFinanceCorporate financeLawLaws of Specific jurisdictionsCompany, commercial & competition lawCommercial lawLawLaws of Specific jurisdictionsCompany, commercial & competition lawCompetition law / Antitrust lawLawLaws of Specific jurisdictionsCompany, commercial & competition lawPartnership lawLawLaws of Specific jurisdictionsFinancial lawAccounting lawLawLaws of Specific jurisdictionsFinancial lawFinancial services law & regulationPhilosophy, Psychology & Social SciencesSocial welfare & social servicesPhilosophy, Psychology & Social SciencesSocial welfare & social servicesSocial workCharities, voluntary services & philanthropy Publisher: Thorogood Publication Date: 30/06/1999 ISBN-13: 9781854181923  Details: Type: Loose Leaf Format: Books
Availability: Unavailable. No reason given.  

Chris Genasi has over 13 years experience of pubic relations. His specialism is the management of corporate reputation and he has advised several leading multinational companies. Chris is a Director of Shandwick Welbeck where he is responsible for the company's Corporate Division. He has particular experience in communications strategy development, internal culture change programmes, issues management, corporate media relations, opinion former communications and corporate citizen activity.

More books by Chris Genasi

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

A Guidebook for Today's Asian...
Bruce VonCannon
Finance for Non-Finance People
Sandeep Goel
Project Cost Overrun: Causes,...
Esbjorn Segelod
Finance Unleashed: Leveraging the CFO...
Magnus Lind; Kelly Barner
Latest Blog
Why Little Women is the Perfect Christmas Read

Publisher of the Macmillan Collectors Library, Harriet Sanders, celebrates the arrival on tv this Christmas of Little Women

#FoylesFive: Foreign Languages Part Two

Our knowledgeable Languages Department have put together a great selection of books, to help share the magic of reading in every language. Here are their Dutch, Russian and Polish selections.

#FoylesFive: The Last Jedi

As Star Wars: The Last Jedi drops out of hyperspace and into a cinema near you, Matt from our Web Team gives us his selection of the best Last Jedi books.

View all Blog Entries
Show/Hide Tweets
© W&G Foyle Ltd