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Creative Cycle: Where Good Ideas Come from and Why Only Some Succeed

Creative Cycle: Where Good Ideas Come from and Why Only Some Succeed (Hardback)

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World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity.

BusinessBusiness & managementBusiness strategyPhilosophy, Psychology & Social SciencesPsychologyCognition & cognitive psychology Publisher: Simon & Schuster Publication Date: 01/06/1995 ISBN-13: 9780029314753  Details: Type: Hardback Format: Books
Availability: Unavailable. No reason given.  

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