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Cross-Cultural Competence

Cross-Cultural Competence (Hardback)

£41.99
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Synopsis

Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms.











This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:















the language connection

the global connection

the management connection

the multimedia connection.











Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.

BusinessBusiness & managementOffice & workplaceBusinessBusiness & managementOrganizational theory & behaviourChildren'sEducational materialEducational: Business studies Publisher: Taylor & Francis Ltd Publication Date: 25/08/2005 ISBN-13: 9780415349659  Details: Type: Hardback Format: Books
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Slawomir Magala is Professor of Cross-cultural Management at the University of Erasmus, Rotterdam.

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