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Csr Und Lebensmittelwirtschaft: Nachhaltiges Wirtschaften Entlang Der Food Value Chain

Csr Und Lebensmittelwirtschaft: Nachhaltiges Wirtschaften Entlang Der Food Value Chain (Paperback)

£25.99
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Synopsis

Das vorliegende Buch erlautert die Bedeutung des CSR-Ansatzes als Differenzierungskriterium im Wettbewerb fur die Lebensmittelwirtschaft. Versierte Fachautoren legen dar, wie Nachhaltigkeit in der Unternehmensstrategie verankert werden kann und Erfolgspotentiale in der Food Value Chain gehoben werden konnen. Zahlreiche Best Practice Beispiele aus unterschiedlichen Unternehmen machen dieses Buch fur Verantwortliche in der Lebensmittelwirtschaft und einzelner Teilbranchen (Agrar, Tierische Erzeugnisse, Su-/Backwaren, Getranke, Convenience, Handel) spannend und interessant.

BusinessBusiness & managementBusiness ethicsBusinessBusiness & managementManagement & management techniquesBusinessBusiness & managementOwnership & organization of enterprisesNon-profitmaking organizations Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 24/06/2016 ISBN-13: 9783662470152  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Prof. Dr. Christoph Willers ist Professor fur Strategisches Management und Unternehmensentwicklung sowie Vizeprasident fur Programmentwicklung, Qualitatssicherung und Lehre an der Cologne Business School (CBS). Nach praxisorientierten Stationen u.a. in Unternehmensberatungen liegen seine Lehr- und Forschungsschwerpunkte in der strategischen Planung, im Sustainable Supply Chain Management sowie in der Produktpolitik. Der Fokus liegt dabei auf Aspekten der Lebensmittelwirtschaft. Er gehort dem Competence Center Food & Retail an der CBS an, halt regelmaig Vortrage und publiziert insbesondere zu Themenfeldern der Food Value Chain.

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