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Customer Knowledge Management: Kundenwissen Erfolgreich Einsetzen

Customer Knowledge Management: Kundenwissen Erfolgreich Einsetzen (Paperback)

£43.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

Dieses Buch beschreibt die prozessorientierte Anwendung von Instrumenten des Knowledge Management auf kundenorientierte Prozesse aus Marketing, Vertrieb und Service. Dazu wird eine Rahmenarchitektur vorgestellt, die Konzepte des Customer Relationship Management mit denen des Knowledge Management integriert. Diese Sicht ermoglicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb und Service, aber auch in internen Leistungsbeziehungen. Die gezeigten Fallstudien dokumentieren die realisierbaren Potentiale aus Geschafts- und IT-Sicht. Aus ihnen werden Handlungsempfehlungen fur das Projektmanagement und ein Ausblick auf zukunftige Herausforderungen abgeleitet. Das dargestellte St. Galler Modell fur Customer Knowledge Management basiert auf Praxiserfahrungen und Forschungsarbeiten, die durch Fallstudien namhafter Unternehmen systematisch und fundiert aufbereitet werden.

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BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketingComputing & ITBusiness applicationsComputing & ITComputer scienceComputing & ITComputing: general Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 03/10/2013 ISBN-13: 9783642624520  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

More books by Lutz M Kolbe

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