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Das Netzwerkunternehmen: Strategein Und Prozesse Zur Steigerung Der Wettbewerbsf�higkeit in Der "networked Economy"
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Das Netzwerkunternehmen: Strategein Und Prozesse Zur Steigerung Der Wettbewerbsf�higkeit in Der "networked Economy" (Paperback)

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Die Vielzahl scheinbar neuer betriebswirtschaftlicher Konzepte rund um das e-Business steigert sich schon zur "e-Manie." Anders dieses Buch: Das hier prasentierte Modell des Netzwerkunternehmens integriert die vielfaltigen Formen der uberbetrieblichen Zusammenarbeit wie Supply Chain Management, Customer Relationship Management, Electronic Commerce, Distributed Engineering in einem einfach handhabbaren Modell, das erstmals die Ableitung von gesamtheitlichen e-Business-Strategien zulasst. Der Leser erhalt konkrete Handlungsempfehlungen zur Steigerung der Wettbewerbsfahigkeit in Unternehmensnetzwerken auf den Ebenen Produkt/Dienstleistung, Prozesse, Informationssysteme, Mitarbeiter, Fuhrungskrafte, Organisationsstruktur und Kultur. Ein reichlich illustriertes Buch uber e-Business, das ohne e-Buzzword-Schlacht auskommt und sich auf das wirklich Neue im e-Business konzentriert: die zwischenbetriebliche Zusammenarbeit auf Basis des Internets.

BusinessBusiness & managementBusiness mathematics & systemsBusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleComputing & ITBusiness applicationsComputing & ITComputer scienceComputing & ITComputing: general Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 21/10/2012 ISBN-13: 9783642625046  Details: Type: Paperback Format: Books
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