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Der Verunsicherte Verbraucher: Neue Ansatze Zur Unternehmerischen Informationsstrategie in Der Lebensmittelbranche

Der Verunsicherte Verbraucher: Neue Ansatze Zur Unternehmerischen Informationsstrategie in Der Lebensmittelbranche (Paperback)

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Die aktuelle Kommunikationspraxis der Ernahrungswirtschaft erzeugt in weiten Teilen der Bevolkerung eine erhebliche Verunsicherung. Eine wirkungsvolle unternehmerische Offentlichkeitsarbeit in der industriellen Lebensmittelerzeugung benotigt ein neues Konzept fur die Kommunikation zwischen Erzeugern, Verarbeitern, Handlern und Endverbrauchern von Lebensmitteln. Die Autorin erklart, ohne zu pauschalisieren, was Verbraucher verunsichert und welche Konsequenzen Verbraucherverunsicherung fur das Ernahrungsverhalten hat. Das Buch bietet - basierend auf neuen empirischen Daten und einer reprasentativen Verbraucherbefragung - praxisbezogene Ansatze fur eine neue unternehmerische Offentlichkeitsarbeit, die darauf abzielt, mit informierten Konsumenten anstelle verunsicherter Verbraucher zu kommunizieren.

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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