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Design and Marketing Of New Products: United States Edition
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Design and Marketing Of New Products: United States Edition (Hardback)

£208.99
To Order. Estimated despatch in 3-5 weeks.
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Synopsis

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

BusinessBusiness & managementOwnership & organization of enterprisesFranchisesBusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryTechnicalEngineering & General Technology Publisher: Pearson Education (US) Publication Date: 04/05/1993 ISBN-13: 9780132015677  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 3-5 weeks.  

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
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