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Destination Recommendation S: Behavioural Foundations and Applications

Destination Recommendation S: Behavioural Foundations and Applications (Hardback)

£85.00
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Synopsis

An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.

BusinessIndustry & industrial studiesService industriesTourism industryTravel & Maps Publisher: CABI Publishing Publication Date: 20/07/2006 ISBN-13: 9780851990231  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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