Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Digital Strategies in the Pharmaceutical Industry
Foyalty 200

Digital Strategies in the Pharmaceutical Industry (Hardback)

Despatched in 2 business days.


This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

LEONARD LERER is currently an adviser to the pharmaceutical and biotechnology industry focusing on investment and analytics. He is also Executive in Residence at the INSEAD Healthcare Management Initiative and was formerly Senior Research Fellow and Affiliate Professor At Large at INSEAD, Fontainebleau, France. He has advised investors, government, pharmaceutical companies, multinational corporations, the World Bank and World Health Organization, and is the founder of a company providing specialized marketing tools to the pharmaceutical industry. He has authored and co-authored more than 70 publications and is regularly an invited speaker at pharmaceutical industry conferences. Leonard Lerer is a medical doctor with post-graduate qualifications in epidemiology, biostatistics and pathology, and an MBA. MIKE PIPER is a research analyst focusing on the pharmaceuticals and biotechnology sectors. He was formerly a consultant specializing in the life sciences and has worked on a broad range of strategy, due diligence and fundraising projects for clients in the pharmaceutical, biotechnology, medical device, health insurance and publishing industries. In 2001 he co-authored a major report on the future of customer focus and customer value in the pharmaceutical industry with Leonard Lerer. He has a PhD from Cambridge University.

More books by Leonard Lerer

More books by Mike Piper

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

GMAT Official Guide 2019: Book + Online
GMAC (Graduate Management Admission...
Cracking the GMAT with 2...
Princeton Review
Cracking the GMAT Premium Edition ...
Princeton Review
WJEC/Eduqas AS/A-level Year 1 ...
Mark Hage; Tracey Bell
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close