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Diploma Case Study Book

Diploma Case Study Book (Paperback)

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Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the "e-library" (eight marketing texts to support and enhance your learning); take part in online discussions; search the coursebook online for easy access to definitions and key concepts.

BusinessBusiness & managementSales & marketing Publisher: Elsevier Science & Technology Publication Date: 01/06/2003 ISBN-13: 9780750659666  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

By Professor Ashok Ranchhod

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