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Ebusiness & Ecommerce: Management Der Digitalen Wertschopfungskette

Ebusiness & Ecommerce: Management Der Digitalen Wertschopfungskette (Paperback)

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Das Fachbuch stellt die Glieder der digitalen WertschApfungskette des eBusiness resp. eCommerce in den Mittelpunkt und widmet jedem Teilglied ein eigenes Kapitel: eProducts und eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment sowie eCustomer Relationship Management. Neben GeschAftsmodellen resp. Business Webs werden digitale Beschaffungs- und Marketingprozesse ebenso behandelt wie elektronische Verhandlungsprozesse, Sicherheitsfragen mit digitalen Signaturen sowie das elektronische Lieferanten- und Kundenbeziehungsmanagement. Die Themen werden anhand klarer Vorgehensweisen und anschaulicher Anwendungsbeispiele erlAutert. Als durchgehende Fallstudie dient der schrittweise Aufbau eines elektronischen Webshops fA1/4r DVDa (TM)s.

Das Buch richtet sich an Studierende der Wirtschaftswissenschaften an UniversitAten und Fachhochschulen; daneben ist es fA1/4r FA1/4hrungskrAfte, Projektleiter und Fachspezialisten in Unternehmen geeignet, die sich mit der digitalen WertschApfungskette auseinandersetzen.

BusinessBusiness & managementE-commerce: business aspectsComputing & ITBusiness applications Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 01/06/2005 ISBN-13: 9783540254263  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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