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Effective Media Relations: How to Get Results

Effective Media Relations: How to Get Results (Paperback)

£12.99
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Synopsis

Providing practical help and guidance on how to get the best from working with the media, this guide focuses on three areas - media context, the written press and broadcast media. The media context section covers: an overview of the current media scene, media law, ownership of the media, ethics, new technology and media evaluation. The written press part of the work details: different types of publication, writing for and contacting the press, and "do's and don'ts" of press work. The content and presentational aspects of broadcast media is also covered.

BusinessBusiness & managementSales & marketingPublic relationsBusinessIndustry & industrial studiesMedia, information & communication industries Publisher: Kogan Page Ltd Publication Date: 28/11/1996 ISBN-13: 9780749418564  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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