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Essentials of Marketing Research

Essentials of Marketing Research (Paperback)

£54.99
Unavailable. Replaced by new product or edition.
Unavailable

Synopsis

In response to market feedback, "Essentials of Marketing Research, 3rd", was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.

BusinessBusiness & managementSales & marketingMarket research Publisher: Cengage Learning, Inc Publication Date: 01/12/2006 ISBN-13: 9780324548273  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new product or edition.  

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