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Ethical Marketing
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Ethical Marketing (Paperback)

£56.99
Usually despatched within 2 weeks.

Synopsis

For Marketing and Business Ethics courses in business or philosophy departments.



This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

BusinessBusiness & managementBusiness ethicsBusinessBusiness & managementSales & marketingPhilosophy, Psychology & Social SciencesPhilosophy TheoryEthics & moral philosophy Publisher: Pearson Education (US) Publication Date: 25/08/2004 ISBN-13: 9780131848146  Details: Type: Paperback Format: Books
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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
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