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Eventmanagement: Veranstaltungen Professionell Zum Erfolg Fuhren

Eventmanagement: Veranstaltungen Professionell Zum Erfolg Fuhren (Hardback)

£47.99
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Synopsis

Events sind Veranstaltungen mit Erlebnischarakter. Zum Eventmanagement gehort die Frage, was ein Event auszeichnet, wie man eine Veranstaltung in den Augen der Besucher einzigartig macht und wie man ein solches Event in der Praxis umsetzt. Das Buch fuhrt in die Grundlagen des Eventmanagements mit seinen Aufgabengebieten von der strategischen Planung bis zur operativen Durchfuhrung und Steuerung ein. Ausgearbeitete Beispiele aus der Praxis sowie Checklisten und Formblatter ermoglichen eine sichere Planung und Organisation. Die Autoren haben vielfaltige Erfahrungen mit Projekt- und Veranstaltungsmanagement, Eventmanagement und Eventmarketing aus verschiedenen beruflichen Bereichen zusammengetragen und einen Leitfaden fur alle erstellt, die ihre Veranstaltungen (noch) erfolgreicher machen wollen."

BusinessBusiness & managementManagement & management techniques Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 04/08/2010 ISBN-13: 9783642124273  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Ulrich Holzbaur ist Professor im Studiengang Wirtschaftsingenieurwesen an der Fachhochschule Aa-len, die Koautoren sind Absolventen dieser Hochschule und seit Jahren in der unternehmerischen Praxis tatig, beispielsweise fur das vertriebliche Eventmanagement der Biermarke Beck's."

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