Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Everything I Know About Marketing I Learned from Google
Everything I Know About Marketing I Learned from Google (Hardback)
£19.99
£13.59
Despatched in 2 business days.
Order now for Free delivery in the UK for orders over £10 or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

Want Market Share? Google It! "Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution it's leading will affecteveryone in media and marketing." -Brian Morrissey, Digital Editor, Adweek "An insightful tour of the elements that have made Google successful combinedwith a usable guide on how to apply this learning to your business." -Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you've hit it big when your namebecomes a verb-and no one knows thatbetter than Google. In just over 10 years,Google has become the world's most valuablebrand, consistently dominating its category andgenerating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing.Indeed, it doesn't do a lot of what has traditionallybeen viewed as marketing. But in today's digitalworld, marketing has taken new shape-andGoogle is at the cutting edge.

In Everything I Know about Marketing I Learnedfrom Google, digital marketing expert AaronGoldman offers 20 powerful lessons straightfrom Google's playbook. Taking you deep intothe inner workings of the Googleplex (which aresimpler than you think), Goldman provides theknowledge and tools you need to build and growyour brand (which is also simpler than you think). Along the way, he shows how Google's tacticsare being used by a wide range of successfulcorporations, from Apple to Zappos. Key principlesinclude: Tap into the Wisdom of Crowds: Get the signalsyou need directly from your customers Keep It Simple, Stupid: Craft messagespeople can grasp in a nanosecond andpass along Don't Interrupt: Join the conversation-but avoid disrupting it Act Like Content: Provide value, notsales pitches Test Everything: Take no detail of your programfor granted; you can always improve Show Off Your Assets: Distribute yourbrand everywhere The beauty of it all is that these Googley lessonscan be applied to every aspect of marketing,in organizations of any size. Whether you run aPR department in a multinational corporation orserve as the sole marketer in a small business,these tactics work.

In its mission to "organize the world's information,"Google has rewritten the book onmarketing. Use Everything I Know about MarketingI Learned from Google to remake your ownorganization's marketing-and engage morecustomers than ever.

BusinessBusiness & managementSales & marketingMarket research Publisher: McGraw-Hill Education - Europe Publication Date: 01/09/2010 ISBN-13: 9780071742894  Details: Type: Hardback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

Aaron Goldman is Chief Marketing Officer at Kenshoo, where he puts lessons learned from Google to good use through global technology solutions for managing online advertising. Goldman lives in Chicago.

More books by Aaron Goldman

Leave Review

Delivery

Please note for the New & Used Marketplace different terms and conditions apply.

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location1st BookEach additional bookAverage Delivery Time
UK Second ClassAvailable free for orders over £10* or £2.50Available free for orders over £10* or £1.003-7 Days
UK First Class£4.50£1.001-2 Days
UK Courier£7.00£1.001-2 Days
Western Europe** Courier£17.00£3.002-3 Days
Western Europe** Airmail£5.00£1.504-14 Days
USA / Canada Courier£20.00£3.002-4 Days
USA / Canada Airmail£7.00£3.004-14 Days
Rest of World Courier£22.50£3.003-6 Days
Rest of World Airmail£8.00£3.007-21 Days

* Available free for orders over £10 = When offered a delivery preference choose 'For Cheapest Postage' for our freepost in the UK offer. This is not available on the 'For Faster Delivery' option.

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

India Reloaded: Inside India's...
(Hardback)
Dheeraj Sinha
 
£24.99
£22.49
10%
Why Customers Would Rather Have a...
(Hardback)
Cor Molenaar
 
 
£42.50
 
All You Can Pay: How Companies Use ...
(Hardback)
Anna Bernasek; D. T. Mongan
 
£17.99
£15.29
15%
Why Nudge?: The Politics of...
(Paperback)
Cass R. Sunstein
 
 
£10.99
 
Latest Blog
#wherebooksgo
01/07/2015

The experience of reading a book in the country where it was set was a surprisingly immersive experience for writer Sunny Singh. So when she published her own novel, Hotel Arcadia, this year, she encouraged her readers to send her pictures of the book in the place where they had read it, with gratifying consequences.

How a book chose me
23/06/2015

Robert A Caro's astounding 1974 Pulitzer Prize-winner The Power Broker has finally been made available in the UK. Will Hammond, the editor who acquired UK rights, explains why it's a book he just had to publish.

Finding the hidden British literary landscape
19/06/2015

Blogger and reviewer Simon Savidge has had the pleasure of judging the Jerwood Fiction Uncovered Prize for Fiction 2015, an experience that reopened his eyes to the diversity and breadth of the British literary landscape.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd