Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Foundations of Marketing

Foundations of Marketing (Paperback)

£51.99
Usually despatched in 7-10 days.
Order now for Free delivery in the UK.
More on delivery...

Synopsis

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

BusinessBusiness & managementSales & marketing Publisher: Cengage Learning, Inc Publication Date: 13/01/2014 ISBN-13: 9781285429779  Details: Type: Paperback Format: Books
Availability: Usually despatched in 7-10 days. Login for Quick Checkout Add to Basket

O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Dr. William Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, co-authored with John Fraedrich and Linda Ferrell, is one of today's leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues. William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

More books by O. C. Ferrell

More books by William M. Pride

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

User-Generated Content and the Law
(Hardback)
Andrew P. Sparrow
 
 
£75.00
 
Goods: Advertising, Urban Space, and...
(Hardback)
Emanuele Coccia; Marissa Gemma
 
£73.00
£76.00
 
Write with Fey: 10 Sparks to Guide ...
(Paperback)
Chrys Fey
 
 
£14.95
 

Currently out of stock

How to Become a Rock Star Chef in the...
(Hardback)
Mark Garcia
 
 
£24.95
 

Currently out of stock

Latest Blog
A Tale of Two Currencies
23/02/2018

Dharshini David explains why the volatility of Bitcoin underscores how secure the dollar is in its pole position – and how the old greenback continues to dictate the world’s fortunes.

#FoylesFive: Polish Fiction
22/02/2018

Gary from our Fiction Department delights us with a few of his favourite Polish novels.

Get More!
22/02/2018

We've extended the range of available lines on our website to close to one million items across more than thirty product categories! OK, that actually sounds quite dull. But what it means is you've got more books to choose from, more subject areas, more titles available on our website than ever before — more more more! To celebrate, we're giving you 15% off everything* online when you use the code GETMORE at checkout anytime between Thursday 22nd February and Thursday 1st March 2018.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd