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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Hardback)

£155.00
Printed to order. Despatched in 2-3 weeks.
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Synopsis

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketingCustomer servicesComputing & ITBusiness applicationsEnterprise software Publisher: Idea Group,U.S. Publication Date: 15/07/2012 ISBN-13: 9781466600959  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

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