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In the Shadow of the Dragon: The Global Expansion of Chinese Companies - and How It Will Change Business Forever
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In the Shadow of the Dragon: The Global Expansion of Chinese Companies - and How It Will Change Business Forever (Hardback)

£22.99
Usually despatched within 2 weeks.

Synopsis

The "made in China" label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets-technology, financial services, transportation, energy-and are emerging as powerhouse multinationals.







In the Shadow of the Dragon is a meticulously researched expose of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides:



* Profiles of key players



* Insights into subtle yet powerful strategies used to gain market dominance



* An understanding of the Chinese approach to going global



* Analysis of the Chinese way of innovation



* Advice on competing head-to-head or forming alliances with Chinese partners







Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead.

WINTER NIE is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland. WILLIAM DOWELL is a freelance writer who has served as a Time correspondent around the world and as European regional editor and correspondent of Global News Enterprises.

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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