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Innovations in Magazine Media 2014-15 World Report: A Survey by the Innovation International Media Consulting Group for FIPP - The Worldwide Magazine Media Association

Innovations in Magazine Media 2014-15 World Report: A Survey by the Innovation International Media Consulting Group for FIPP - The Worldwide Magazine Media Association (Paperback)

£97.00
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

The fifth Innovations in Magazine Media World Report presents the roadmap for successful magazine media strategy. It identifies the four major changes exploding on the magazine media front: mobile as the dominant platform, big data, video and native advertising. It also looks at global case studies providing insight on everything from programmatic advertising, e-commerce and m-commerce, print innovations, events and conferences, innovation labs, start-ups to watch and magazines making a buzz, to Google Glass and finally magazines you can plant and a magazine as a mobile wifi spot. Co-published by Innovation International Media Consulting Group and FIPP, the 2014 Report showcases new, dynamic and lucrative innovations in all aspects of magazine media.

BusinessIndustry & industrial studiesMedia, information & communication industriesPublishing industry Publisher: FIPP Publication Date: 24/03/2014 ISBN-13: 9781872274775  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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