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Intercultural Management: A Case-Based Approach to Achieving Complementarity and Synergy
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Intercultural Management: A Case-Based Approach to Achieving Complementarity and Synergy (Paperback)

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Synopsis

This ground breaking textbook looks at the issue of managing across cultures: the difficulties and opportunities it brings and the competencies needed to handle situation and create solutions. Applying a constructive approach, Intercultural Management demonstrates how cultural diversity can be used as a resource to demonstrate synergy and complementarity. Taking a case-based approach, its innovative case studies examine a wide range of topics in international management, helping students to explore theory in the context of real-life situations. Taking the form of an edited collection, it offers a fascinating range of perspectives from a global panel of experts in the discipline.

This will be the ideal companion to students taking courses on intercultural, cross-cultural, and international management at undergraduate, postgraduate and MBA level. It will also be valuable reading for organisations seeking to improve their intercultural management strategies.

BusinessBusiness & managementInternational businessBusinessBusiness & managementManagement & management techniques Publisher: Palgrave Macmillan Publication Date: 23/03/2016 ISBN-13: 9781137027375  Details: Type: Paperback Format: Books
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Christoph Barmeyer is Professor of Intercultural Communication at the University of Passau, Germany. Peter Franklin is Professor of Intercultural Business and Management Communication at HTWG Konstanz University of Applied Sciences, Germany.

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