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Internationales Marketing-Management
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Internationales Marketing-Management (Paperback)

£37.99
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Synopsis

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Prakti-ker. Es behandelt ausfuhrlich das strategische internationale Marketing, den inter-nationalen Einsatz des Marketing-Instrumentariums, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resource Management in international tatigen Unternehmen. Auch die Marktforschung auf internationalen Markten wird berucksichtigt. Gestutzt werden die Ausfuhrungen durch aktuelle Daten zu den Rahmenbedingungen auf internationalen Markten. Empirische Befunde sowie eine Vielzahl von Praxisbeispielen untermauern die theoretischen Aussagen."

BusinessBusiness & managementManagement & management techniquesBusinessBusiness & managementSales & marketing Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 08/09/2010 ISBN-13: 9783642126901  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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