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Key Concepts in Public Relations

Key Concepts in Public Relations (Paperback)

£21.99
Printed to order. Despatched in 2-3 weeks.
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Synopsis

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

BusinessBusiness & managementBusiness ethicsBusinessBusiness & managementSales & marketingAdvertisingBusinessBusiness & managementSales & marketingPublic relationsBusinessIndustry & industrial studiesBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industry Publisher: Palgrave Macmillan Publication Date: 01/04/2009 ISBN-13: 9780230203297  Details: Type: Paperback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.

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Location 1st Book Each additional book Average Delivery Time
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