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Kinderculture: The Corporate Construction Of Childhood

Kinderculture: The Corporate Construction Of Childhood (Paperback)

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A thought-provoking analysis of the pervasive influence of popular culture on the consciousness of today's youth Children - and their parents' money - are one of the most targeted groups in our consumer society. There are TV shows, movies, video games, toys, books, and restaurants that are specifically directed at children - all of which has produced a 'kinderculture' run by marketing and advertising executives. Through a series of entertaining and insightful essays, Kinderculture explores some of the icons that shape the values and consciousness of children, from Beavis and Butt-Head to Barney, from Disney movies to Nintendo. Contributors drawn from the fields of education, sociology, and popular culture analyse the profound effects and the pervasive influence of these corporate productions in a style parents, teachers, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe bring home to readers the impact that our 'marketing blitz' culture has on our children - and on our beliefs about childhood.

BusinessBusiness & managementSales & marketingPhilosophy, Psychology & Social SciencesCultural StudiesPhilosophy, Psychology & Social SciencesSocial groupsAge groupsAge groups: children Publisher: Taylor & Francis Inc Publication Date: 16/07/2004 ISBN-13: 9780813391540  Details: Type: Paperback Format: Books
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Shirley R. Steinberg is Associate Professor at Montclair State University and is the general editor of Taboo: The Journal of Culture and Education. She is the author of Ain't Misbehavin': White Suburban Youth in Films and co-author with Joe L. Kincheloe of Changing Multiculturalism. Joe L. Kincheloe teaches cultural studies and pedagogy at Pennsylvania State University. He is author of Toil and Trouble: Good Work, Smart Workers, and the Integration of Vocational and Academic Education and Towards a Critical Politics of Teacher Thinking: Mapping the Postmodern and, with Shirley Steinberg and Aaron Gresson, the editor of Measured Lives: The Bell Curve Examined.

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