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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (Hardback)

£47.99
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Synopsis

The pharmaceutical industry is in a dire situation: R&D still produces no more drugs than 10 years ago, while costs have quadrupled in the meantime. Little advances have been made in innovation efficiency. Worse yet, drug development times are unacceptably long, possible drug development targets are waning, and national healthcare is tightening the cost squeeze. A predictable and efficient pipeline of drug candidates, coupled with a handful of blockbuster drugs, is considered the Holy Grail of pharmaceutical innovation. In this book, the authors develop a case for mastering pharmaceutical innovation focusing on three leading sources of future pharmaceutical competitiveness: new technologies and techniques, better pipeline management, and stronger integration of external innovation. Illustrated with plenty of real-life cases, this book tells you how to put the principles of leading pharmaceutical innovation into practice.

BusinessBusiness & managementManagement & management techniquesManagement decision makingBusinessBusiness & managementManagement & management techniquesManagement: leadership & motivationMedical & VeterinaryNursing & ancillary servicesPharmacy / dispensing Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 12/01/2004 ISBN-13: 9783540407171  Details: Type: Hardback Format: Books
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