Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Lifestyle Marketing: Reaching the New American Consumer

Lifestyle Marketing: Reaching the New American Consumer (Hardback)

£39.95
Usually despatched within 2 weeks.
Order now for Free delivery in the UK.
More on delivery...

Synopsis

In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy. Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisite to relationship marketing. It tells the reader how to reach carefully defined and described market segments. Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

BusinessBusiness & managementSales & marketingMarket researchHealth & Wellbeing Publisher: ABC-CLIO Publication Date: 30/10/2003 ISBN-13: 9781567206401  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

RONALD D. MICHMAN is Professor Emeritus of Marketing, Shippensburg University, Shippensburg, Pennsylvania. He is the author or co-author of nine books, including Specialty Retailers: Marketing Triumphs and Blunders (Quorum Books, 2001), The Food Industry Wars: Marketing Triumphs and Blunders (Quorum Books, 1998), and Lifestyle Market Segmentation (Quorum Books, 1991).EDWARD M. MAZZE is Dean of the College of Business Administration and holder of the Alfred J. Verrecchia-Hasbro Inc. Leadership Chair in Business at the University of Rhode Island. He is co-author with Ronald D. Michman of Specialty Retailers and The Food Industry Wars.ALAN J. GRECO was formerly Associate Professor of Marketing at the School of Business and Economics at North Carolina A&T State University in Greensboro. He is the co-author with Ronald D. Michman of Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management (Quorum Books, 1995).

More books by Ronald D. Michman

More books by Edward M. Mazze

More books by Alan J. Greco

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Understanding the Marketing...
(Hardback)
Nithda Horoszko; David Moskowitz;...
 
 
£45.00
 
Managing Sustainable Business: An...
(Hardback)
Gilbert Lenssen; N. Craig Smith
 
 
£52.99
 
The Aisles Have Eyes: How Retailers...
(Paperback)
Joseph Turow
 
 
£12.99
 
Latest Blog
Read an extract from Olivia Sudjic's Sympathy
26/04/2018

Olivia Sudjic's debut novel Sympathy has been called the first great Instagram novel. Read an extract from this story of obsession and identity.

#FoylesFive: Portugese Foyles Five
25/04/2018

With the anniversary of the Carnation Revolution upon us, Gary from our Fiction department shares a few tips for getting to know Portugal better...

Max Porter on the Portobello Prize
24/04/2018

What makes great non-fiction? And how do you tell a true story? To celebrate the inaugural Portobello Prize for Narrative Non-Fiction, on 1st May 2018 we're hosting an evening with Portobello Books — a panel discussion on the nature of non-fiction writing in today's literary landscape, followed by the announcement of the first ever winner of the Prize.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd