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Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy

Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy (Hardback)

£44.95
Pre-order. Despatched on publication 18/10/2017
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Synopsis

Trade missions are one of the best-known export promotion instruments initiated and organized by governments, business associations, and consulting firms. However, their effectiveness is highly contested with some researchers doubting their worth. What is clear is that organizing a trade mission is one thing, but ensuring that it brings maximum results and outcomes is entirely another. This book provides a unique perspective on and approach to trade missions and how to make them more successful. By combining research and practice-based insights from international business and international relations it proposes an approach to trade missions consisting of three stages: the participant preparation stage; the target country or region visiting stage and; the follow-up stage. All - not just the visiting stage - are equally important to trade mission effectiveness. `Making Trade Missions Work' will essential reading for professionals in roles related to internationalization, export promotion, and foreign investment, as well as to scholars of international business.

BusinessBusiness & managementInternational businessPhilosophy, Psychology & Social SciencesSocial issues & processesGlobalization Publisher: Emerald Publishing Limited Publication Date: 18/10/2017 ISBN-13: 9781786354723  Details: Type: Hardback Format: Books
Availability: Pre-order. Despatched on publication 18/10/2017 Login for Quick Checkout Pre-Order

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Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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USA / Canada Airmail £7.00 £3.00 4-14 Days
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Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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