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Managing E-Commerce in Business
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Managing E-Commerce in Business (Paperback)

£52.99
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Synopsis

Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.

BusinessBusiness & managementE-commerce: business aspects Publisher: Juta & Company Ltd Publication Date: 27/02/2008 ISBN-13: 9780702173042  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Dr JA Botha is a senior lecturer at UNISA in the department of Marketing and Retail. He has co-authored on many books and has delivered papers at various conferences. He has extensive experience in E-Commerce and Marketing. Mr C Bothma is a senior lecturer at UNISA in the department of Marketing and Retai, and is co-editor on many publications. He has been a key note speaker at an International Conference, and has a wealth of experience in E-Commerce and International Marketing. Pieter Geldenhuys is the Director of the Institute of Technology Strategy and Innovation, which is aligned with the Potchefstroom Business School at North-West University. ITSI is well known for its numerous high level company specific training programs in the ICT environment. He also fulfils the role of Technology Strategy Consultant at Vodacom. Pieter is also a well known Public Speaker and Futurist.

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