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Market Ownership: The Art and Science of Becoming No.1
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Market Ownership: The Art and Science of Becoming No.1 (Hardback)

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Becoming a preferred supplier within a defined market gives a company enormous advantages over the competition in retaining customers and in the profitability of its operations. This practical guide helps companies take the steps necessary to gain market ownership. Readers should learn how to redefine the way in which their companies do business, know their market better, focus resources on maximizing customer value and ensure customer satisfaction. The book provides a blueprint to help them: build a high degree of trust among existing and prospective customers; improve long-term competitive sustainability and performance; and integrate the quantitative and strategic goals of the company to include both financial and quality objectives.

BusinessBusiness & managementSales & marketing Publisher: Amacom Publication Date: 07/01/1994 ISBN-13: 9780814402580  Details: Type: Hardback Format: Books
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