Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Marketing: An Introduction for Students in Ireland
Foyalty 97

Marketing: An Introduction for Students in Ireland (Paperback)

Currently unavailable to order online.
Email me when back in stock


The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.

New to this edition:

Completely updated perspectives on marketing theory and practiceEach chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this disciplineNew and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan's Porridge and Dubarry FootwearAnalysis of the changes that have taken place in the Irish marketing environmentEmphasis on the challenges that will face Irish marketers in coming years.

A customer-centric approach to marketing is presented as the basis for making key decisions.


- First- and second-year business students at third level

- Students taking a marketing module as part of any other course.

BusinessBusiness & managementSales & marketing Publisher: Gill Publication Date: 01/05/2007 ISBN-13: 9780717142019  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Donal Rogan BComm, HDMP, MBS is a Senior Lecturer in Marketing at the Institute of Technology Tallaght, Dublin.

More books by Donal Rogan

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Adobe Analytics For Dummies
User-Generated Content and the Law
Andrew P. Sparrow
Goods: Advertising, Urban Space, and...
Emanuele Coccia; Marissa Gemma
The Nature of Contemporary...
Anne-Clare Gillon
© W&G Foyle Ltd