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Marketing: An Introduction for Students in Ireland
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Marketing: An Introduction for Students in Ireland (Paperback)

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Synopsis

The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.





New to this edition:

Completely updated perspectives on marketing theory and practiceEach chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this disciplineNew and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan's Porridge and Dubarry FootwearAnalysis of the changes that have taken place in the Irish marketing environmentEmphasis on the challenges that will face Irish marketers in coming years.









A customer-centric approach to marketing is presented as the basis for making key decisions.

SUITABLE FOR



- First- and second-year business students at third level



- Students taking a marketing module as part of any other course.

BusinessBusiness & managementSales & marketing Publisher: Gill Publication Date: 01/05/2007 ISBN-13: 9780717142019  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Donal Rogan BComm, HDMP, MBS is a Senior Lecturer in Marketing at the Institute of Technology Tallaght, Dublin.

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