Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing and Promoting Electronic Resources: Creating the E-Buzz!

Marketing and Promoting Electronic Resources: Creating the E-Buzz! (Paperback)

£31.99
Usually despatched within 2 weeks.
Order now for Free delivery in the UK.
More on delivery...

Synopsis

Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting.

This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.

BusinessBusiness & managementE-commerce: business aspects Publisher: Taylor & Francis Inc Publication Date: 01/11/2007 ISBN-13: 9780789035868  Details: Type: Paperback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Eleonora Dubicki, MLS, MBA is an Assistant Librarian, at the Monmouth University Library in West Long Branch, NJ. As a librarian, she has been responsible for collection development for electronic resources, and reference and instruction in academic and special libraries. Before coming to Monmouth, she worked as a Market Analyst for Telecordia and Lucent. Her work has been published in Technical Services Quarterly and she has written a chapter in Usage Statistics of E-Serials. She holds an MLS from the School of Communication, Information, and Library Studies at Rutgers University, and an MBA form Rutgers Business School - Newark.

More books by Eleonora I. Dubicki

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

User-Generated Content and the Law
(Hardback)
Andrew P. Sparrow
 
 
£75.00
 
How to Become a Rock Star Chef in the...
(Hardback)
Mark Garcia
 
 
£24.95
 

Currently out of stock

The Small Business Owner's Guide to...
(Paperback)
Brad Friedman
 
 
£16.95
 

Currently out of stock

Creating Signature Stories: Strategic...
(Paperback)
David Aaker
 
 
£10.95
 

Currently out of stock

Latest Blog
#FoylesFive: Polish Fiction
22/02/2018

Gary from our Fiction Department delights us with a few of his favourite Polish novels.

Get More!
22/02/2018

We've extended the range of available lines on our website to close to one million items across more than thirty product categories! OK, that actually sounds quite dull. But what it means is you've got more books to choose from, more subject areas, more titles available on our website than ever before — more more more! To celebrate, we're giving you 15% off everything* online when you use the code GETMORE at checkout anytime between Thursday 22nd February and Thursday 1st March 2018.

Folklore of the Yorkshire Moors
10/02/2018

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd