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Marketing and Public Relations for Libraries
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Marketing and Public Relations for Libraries (Paperback)

£31.95
Usually despatched within 2 weeks.

Synopsis

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

BusinessBusiness & managementSales & marketingPublic relationsReference & ResearchEncyclopaedias & reference worksLibrary, archive & information managementReference & ResearchLibrary & information sciences Publisher: Scarecrow Press Publication Date: 01/01/1987 ISBN-13: 9780810846562  Details: Type: Paperback Format: Books
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Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.

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