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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS (Paperback)

£41.99
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Synopsis

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

BusinessBusiness & managementInternational businessBusinessBusiness & managementOwnership & organization of enterprisesMonopoliesBusinessBusiness & managementOwnership & organization of enterprisesMultinationalsHistory & PoliticsPolitics & government Publisher: Taylor & Francis Inc Publication Date: 12/01/2000 ISBN-13: 9780789009791  Details: Type: Paperback Format: Books
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Location 1st Book Each additional book Average Delivery Time
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