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Marketing Communication Management: A Holistic Approach for Increased Profitability

Marketing Communication Management: A Holistic Approach for Increased Profitability (Paperback)

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Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).

BusinessBusiness & managementBusiness communication & presentationBusinessBusiness & managementSales & marketing Publisher: Copenhagen Business School Press Publication Date: 01/03/2001 ISBN-13: 9788763000666  Details: Type: Paperback Format: Books
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Dr. Otto Ottesen is Professor of Business Administration and Marketing at Stavanger University College and The Norwegian School of Management, Oslo, Norway. He has served as a consultant to Scandinavian companies for many years and is the author of several books and articles on marketing and marketing communication.

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